What is a Hub?
A hub is a public or private space for you to package and deliver your digital products. It’s designed for memberships and works great for courses, coaching programs, and more.
Think of a Hub as a private website where you can deliver your content to your members. Hubs are generally private and one Hub is most often used for one product.
Virtually any offering or program that uses audio and/or video content can be hosted on a Hub.
Hubs can be either public or private. Private Hubs can be tailored to control who has access to what content, allowing you to host multiple groups within the same Membership Hub that have access to only the content that they should have access to.
Generally speaking, you need one Hub per digital product. A digital product can be defined as a membership, course, standalone workshop, challenge, and so on.
How many Hubs you need depends on how many digital products you have.
There are a couple exceptions to the "one Hub per product" rule:
- If you have short (one hour long) courses, you can group similar small courses in the same Hub.
- If all your membership buyers get access to standalone products, you can host your standalone products inside of your membership Hub to create a more convenient search experience for your members.
There are three key questions you can ask yourself when determining how to stack your products:
- How "big" or complicated is this product? Does one course contain a total of 60 videos while the rest of your courses are 3 videos in total each? If yes, you'll likely want to keep your larger course in a separate Hub from the rest.
- Is anyone eligible to buy this product? If your audience differs quite significantly between different programs, you may want to keep those programs in separate Hubs. On the other hand, if all your programs are sold to similar markets, you may benefit from having them all in one Hub.
- How do I want to brand this product? Do your courses use similar graphics? Do your course and your membership use completely different colors, fonts, and logos from each other? Consider how your graphics will look when stacked together. Keep in mind that you want your site to look visually consistent.
If you decide to stack multiple products in the same Hub, you'll want to set up one Segment per product to restrict access to the appropriate groups of buyers. Check out this webinar to learn more about Segments, which is the feature you'll need to use to restrict access to multiple products in the same Hub.
When you land on a final number of how many Hubs you need, be sure to review your subscription. Each plan includes a different number of Hubs. You can also reach out to help@membership.io to purchase additional Hubs.
- Start Plan: 1 Hub
- Grow Plan: 3 Hubs
- Scale Plan: 10 Hubs
- Enterprise Plan: Unlimited Hubs
For more information on a Hub can be used for, see our article on what you can fit in a Hub.