What is an Audience Attribute?

Audience attributes are questions your members answer about themselves. These attributes allow you to collect and use information about your audience that can be later used as filters in your Audience Directory or to show members personalized recommendations. 

Attributes can be created either in the Data page of your account or through the Attributes menu inside of your Hub editor. Once you create your attributes, you can add attributes as an input to a custom step inside your onboarding page. 

Audience attributes are first presented to your members during the onboarding process. This information is stored inside of each person’s profile. The profile is visible to you as the account holder, to the person who the profile belongs to, and also to other members in your Hub if you have this setting enabled. Members can update their attributes inside of their profile page, which is linked in the Account Settings default page.

You can set each attribute to be mandatory or optional to fill out. There are a few different types of attributes that you can create:

• Text attributes
• Number attributes
• Date attributes (month day and year)
• True or false attributes
• Multiple choice attributes

Examples of audience attributes that you can create include:

• A multiple choice question that allows members to indicate what topics they’re looking to learn more about
• A true or false attribute that allows members to indicate whether or not they are interested in participating in meet ups
• Text attributes where members can write a brief bio introducing themselves