Can I send emails from Membership.io?

Understanding how emails work in Membership.io

Membership.io isn’t a dedicated email service provider, which means it doesn’t include tools for sending regular marketing emails or newsletters to your mailing list.

However, Membership.io does send transactional emails in specific situations to help your members stay informed. These include:

• Hub welcome emails – sent when someone joins or is added to a Hub
• Password reset emails – sent when a member resets their password
• Achievement emails – sent when a member earns a new badge
• Community notifications – sent for new posts, comments, or mentions

Transactional vs. Marketing emails

Transactional emails are automatic messages triggered by a user’s action.

For example:

• You buy something online and get a receipt.
• You reset your password and receive a confirmation link.

These messages are immediate and essential — they give you information you need right away.

Marketing emails, on the other hand, are messages businesses send to promote something — newsletters, special offers, or product updates. These are sent based on the sender’s intent, not the recipient’s action.

To sum it up:

• Transactional emails respond to user actions and provide important info.
• Marketing emails aim to sell, promote, or nurture relationships.
• You cannot unsubscribe from transactional emails (since they’re required), but you can unsubscribe from marketing emails anytime.

What email service provider can I use with Membership.io?

In short, any platform you prefer!

We recommend continuing to use whatever email service provider (ESP) you’re already comfortable with.

If you want your email platform to “talk” with Membership.io, you can connect them via Zapier — though most users won’t need this integration unless they’re connecting Membership.io to a shopping cart platform.

If you don’t have an ESP yet, Kit is a great option that integrates directly with Membership.io.