Drip Content using Segments

Drip content to your Audience members based on their Hub Registration Date

What can I use this for?

Segmenting your Audience by a Segment condition called Relative Registration Date (i.e. "Less Than", "Exactly", and "More Than") gives you the ability to filter your Audience based on a custom time frame, measured in days. This makes it possible to segment and drip your Hub sections and content based on how long they've been in your Hub. 💪

NOTE: This condition now uses calendar dates rather than exact timestamps to segment audience members.  

Step 1 - Select Audience Segment conditions

Navigate to the Audiences tab, start filtering your Audience by Hub Audience, and then select the desired Hub.

In the example below, start by choosing Registered then More Than, and enter the preferred number of days.

NOTE:

• Registered More Than 7 days ago - Content will be available after Week 1
• Registered More Than 14 days ago - Content will be available after Week 2

Another example is that you can use segments such that those who registered before November 1st will have different access than those who registered from November 1st onwards. This system ensures that new users cannot access content released before their registration.

Step 2 - Track and control Hub content access

With your Segment created, it can now control who can access a specific Hub section. When your section is ready, set the Visibility of one (or more) Hub sections with your Segment. This means that only members who meet the conditions of that Segment will be able to see that section. 🤓