Using Segments to control Hub section visibility

Learn how you can use Audience Segments to control who can view and access which content in your Hub.

What can I use this for? 

Audience Segments allow you to tailor which content someone can access inside a Hub. More specifically, Segments allow you to set a Segment as the group of people who can view and access a particular Hub section. Doing so will only allow that section to be viewed by the audience members who are a part of the Segment.

There are many different use cases for tailoring your Hub content. Some common examples are:

• Connecting your members to content that speaks to their interests and goals

• Multiple membership tiers that each get access to different deliverables

• Multiple course cohorts in which each cohort has access to only the group calls they’ve attended

• Individual coaching sessions that are available to only the specified client inside of a group coaching Hub

• "À la carte"-style programs that allow members to gain access to one or more paths or content topics

• Programs with some content that is accessible to everyone and some that is only accessible through additional purchases

To get started with controlling content visibility, first, decide on how you would like to organize your Hub content and who in general will have access to which content.

Step 1 - Add people to your Membership.io Audience

Get started with Segments by importing people into your Audiences. You can automate your audience import using Stripe or the Hub Registration feature, or import your audience manually using a CSV file.

Step 2 - Create your Segment

To restrict content visibility to specific members, you'll need to create a Segment that uses specific criteria corresponding to the use case required by these restrictions. These specific criteria are also known as "Filters" inside of Segments. Examples of filters that you can assign to a segment include:

• Profile details such as Audience Attributes

• Billing status and details

• Audience Tags

• and more!

Step 3 - Attach your Segment to your Hub section’s visibility

Once you've built out your segment(s), you can attach it to one or more Hub sections inside the Hub editor.

HINT: Your Hub must be set to private for you to control Section visibility.

You'll find the option to attach a Segment under the Visibility dropdown for each created Hub section:

Select Audience from the Visibility dropdown. This will present a pop-out window where you can select the segment. Click Select Segment to apply the changes.

TIP: There's a shortcut to accessing the Visibility setting in the Hub editor. Simply click the "eye" icon that appears when you hover over a section on the Hub page. See the image below for an example:

Ta-da! These sections of your Hub will now only display to members of the Segment you've created and chosen. The best part is that audience members can move into and out of segments as their attributes change or you update their profile with Audience Tags. That means you can create "flows" and other experiences for your audience that tailor the Hub experience to the content journey of each user.