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Using Segments to control Hub Section visibility

Learn how you can use Audience Segments to control who can view and access which content in your Hub.

🧰 What You Will Need

What can I use this for? 

Audience Segments allow you to group specific Audience Profiles based on different conditions. These Segments help you organize and control who can see what is inside your Hub.

This article will walk you through the actual process of attaching a Segment to a Section. If you're looking for a thorough guide to how to set up personalization, see our guide on building personalized Hubs

Step 1 - Create your Segment

To restrict content visibility to specific members, you'll need to create a Segment that uses specific criteria corresponding to the use case required by these restrictions. These specific criteria are also known as "Filters" inside of Segments. The most common filters are Audience Tags, which you need to give members or Audience Attributes which members assign themselves. For more information on the difference between this, see our article for the differences between Tags and Attributes.

Step 2 - Attach your Segment to your Hub Section(s)

‼️ Your Hub must be set to private for you to control Section visibility.

Once you've built out your Segment(s), you can attach it to one or more Hub sections inside the Hub Editor. You'll find the option to attach a Segment under the Visibility dropdown for each created Hub section:Choose Hub section visibility v2

Select Audience from the Visibility dropdown. This will present a pop-out window where you can select the segment. Click Select Segment to apply the changes.Select the Audience segment to give access

TIP: There's a shortcut to accessing the Visibility setting in the Hub Editor. Simply click the "👁️" icon that appears when you hover over a section on the Hub page. See the image below for an example:Click the Eye icon to access a sections visibility setting

Ta-da! These sections of your Hub will now only display to members of the Segment you've created and chosen. The best part is that audience members can move into and out of segments as their attributes change or you update their profile with Audience Tags. That means you can create "flows" and other experiences for your audience that tailor the Hub experience to the content journey of each user.