The Audience tab

What are Membership.io Audiences?

Your Audience is your group of people who have or had access to a Hub either now or in the past.  

You can access your Audience by clicking on Audience from your account's navigation bar.

Audience Profiles

A Profile is created for each person in your audience and contains analytical information about the audience member as well as details about their Hub access and any Audience Tags.

Open someone's profile by searching for and clicking on their name in your Audience list and then scrolling down from the window that appears.

Audience Bulk Actions

Use the bulk actions available in the Audiences tab to manage Audience Tags and Hub Access, as well as to delete or export multiple profiles at once. Select profiles with the checkboxes on the right to use the bulk actions.

Audience Segments

Audience Segments allow you to group people together based on a specific condition or quality. We create these groups - or Segments as we call them at Membership.io - to control which content someone can access inside a Hub.

Segments can be used for two main reasons:

1. To control who sees what content in your Hub
2. To pull reports on different user behaviours such as engagement or inactivity

Audience Imports

The Imports menu can be accessed by clicking the Profile avatar icon and selecting Import Audience.

Inside the Import Audience menu, you can Upload a CSV file and view and troubleshoot your Recent Imports.

Audience Exports

The Exports menu will show the entire history of Audience Exports made by your account. If you've recently exported profiles to use the data in another platform, you can find the download for that export under this submenu.