Understand and create Audience Attributes

Audience attributes are questions your members answer about themselves. These attributes allow you to collect and use information about your audience that can be later used as filters in your Audience Directory or to show members personalized recommendations. 

Attributes can be created in two places:

1. either in the Data page of your account, or
2. through the Attributes menu inside of your Hub editor. 

Audience attributes are first presented to your members during the onboarding process. Once you create your attributes, you can add attributes as an input to a custom step inside your onboarding page.

Attributes are stored inside of each person’s profile. The profile is visible to you as the account holder, to the person who the profile belongs to, and also to other members in your Hub if you have this setting enabled. Members can update their attributes inside of their profile page, which is linked in the Account Settings default page.

Examples of audience attributes that you can create include:

• A multiple choice question that allows members to indicate what topics they’re looking to learn more about
• A true or false attribute that allows members to indicate whether or not they are interested in participating in meet ups
• Text attributes where members can write a brief bio introducing themselves

Where to create Audience Attributes

There are two places inside of your Membership.io account where you can create Audience Attributes:

1. Inside your Data page: Open your Account Settings and click on the Data menu.
2. Inside the Attributes tab of your Hub Editor: Open your Hub Editor and click on the Attributes menu as shown below.
    

Types of Audience Attributes

You can add a label and optional description to each Attribute you create. 

From there, you will set a question format for your new Attribute:

• ☑️ Multiple choice attributes are the most popular attributes type. You can use multiple choice questions to 
• ✏️ Text attributes allow you to collect anything from goals, custom mailing addresses, business names, and even t-shirt sizes! The possibilities are endless with this attribute!
• 💯 Number attributes could be used to collect age, phone numbers, current revenue, or anything else number-oriented.
• 🗓️ Date attributes include month, date and year information. You can use date attributes to o collect birthdays, business start date, or launch date.
• 👍 👎 True or False attributes can be used for a simple action such as agreeing to a consent statement, or answering a question e.g. "Have you launched yet?".

Once you have selected and completed your attribute details, click Create Attribute to lock in your progress.

Where to use Audience Attributes

There are a few different reasons for creating and using Audience Attributes:

• Build a custom onboarding experience for your members. You can add Audience Attributes into your Hub's onboarding as a way of learning more about your members' needs and goals with your program.
• Show personalized content to your members. Creating a personalized Hub experience is a powerful way to engage your members with relevant content, reduce overwhelm, and increase retention. Like Netflix uses personalization to show viewers content based on their preferences, you can use use Audience Attributes and Segments to create a customized experience that delivers the right content to the right members at the right time.
• Create a custom Member Directory. Create a digital rolodex of all your Hub members with Attributes as filters as a way for members to find and connect with other members in your Hub.