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Can I have a course, offer coaching and have a membership without having to choose just one?

Yes, you can run multiple programs - courses, coaching and memberships - without limiting yourself to just one offering. 

Membership.io's flexible Hub system allows you to deliver any online product like a course, membership or coaching program. Or multiple of each!

What's Possible With Multiple Programs

A Hub serves as your private digital space for packaging and delivering content. Think of it as a private website where you can deliver different types of programs to your members. Here's what you can include:

  • Courses with video lessons and modules
  • Coaching programs with group or individual sessions
  • Membership communities with ongoing access
  • Hybrid programs combining multiple elements

Two Strategic Approaches

Option 1: Multiple Programs in One Hub

Using Membership.io's Segments feature, you can manage different programs within a single Hub. This works best when your programs share certain characteristics:

Content Volume Considerations:

  • Small programs (like single webinars or mini-courses) can coexist effectively
  • Large courses with significantly more content should be separated

Member Overlap Analysis:

  • If customers frequently purchase multiple programs, grouping improves their experience
  • Distinct audiences benefit from separate Hubs for clarity and personalisation

Branding Consistency:

  • Programs sharing visual style, colours, fonts and logos work well together
  • Different branding requires separate Hubs for cohesive experiences

Option 2: Separate Hubs for Each Program

The recommended approach for most creators involves using separate Hubs for each major program. This provides:

  • Cleaner organization and easier content management
  • Better scalability as your business grows
  • Clearer member experience without confusion
  • Easier auditing and restructuring when needed

Implementing Multiple Programs

Using Audience Segments

Segments allow you to control who sees what content within your Hub:

  • Membership Tiers: Basic, Premium, and VIP levels within one Hub
  • Course Access: Different segments for different course modules
  • Coaching Integration: Individual coaching sessions visible only to specific clients
  • Hybrid Offerings: Mix of free and paid content with appropriate restrictions

Content Organisation Tips

Group Similar Content:

  • Bundle starter courses with related programs
  • Consider single pricing plans for multiple related courses
  • Keep membership tiers together for seamless access

Separate Distinct Programs:

  • High-value courses often need their own branding and pages
  • Cohort-based programs work better separately from evergreen content
  • When uncertain, default to separate Hubs for easier scaling

Making the Decision

Consider these factors when deciding your structure:

Choose One Hub When:

  • Programs are similar in size and scope
  • Audiences overlap significantly
  • Branding remains consistent across offerings
  • Content volume is manageable together

Choose Multiple Hubs When:

  • You have one large course alongside smaller programs
  • Audiences are distinct with different needs
  • Branding varies significantly between programs
  • You want maximum flexibility for future growth

Best Practices

Start Simple: When uncertain about structure, begin with separate Hubs. This approach makes future scaling, auditing and restructuring easier.

Consider Member Experience: Your members' journey should feel logical and organised. Avoid overwhelming them with too much choice or unclear navigation.

Plan for Growth: Structure your programs with future expansion in mind. Separate Hubs provide more flexibility as your business evolves.

The Bottom Line

You don't need to choose between courses, coaching and memberships. Membership.io's flexible system supports multiple program types simultaneously. The key lies in thoughtful organization that serves both your business goals and your members' needs.

Whether you use one Hub with segments or multiple separate Hubs, focus on creating clear, organized experiences that help your members succeed with your content.