Can I use a public Hub to host my website?
Learn when a Membership.io Hub can be public—and why it’s best used for content delivery, not as a full marketing website
What is a Hub?
A Hub is a public or private space in Membership.io where you package and deliver your digital products. Hubs are designed specifically for memberships, making them ideal for online courses, coaching programs, membership communities, and audio or video-based content libraries.
Think of a Hub as a private content website built to help members consume content and track progress.
Hubs can be Public or Private:
- Private Hubs give you full control over who can access specific content. This allows you to host multiple groups within the same Hub using the Segments feature while ensuring each member only sees the content intended for them. You can also set up payment access or collect emails for a seamless native registration experience.
- Public Hubs make your content instantly accessible to anyone who lands on the Hub’s URL, with no login or paywall required.
Should I use a Hub as my public website or landing page?
While you can make a Hub public, Membership.io does not recommend using a Hub as a full public website or landing page.
Hubs are optimized for content delivery and member experience, not for marketing or conversion-focused use cases. For example:
- Hub analytics focus on content consumption and progress, not traffic or conversions
- Hubs do not include advanced SEO, design customization, or conversion tracking tools
- Public Hubs expose content broadly, which may not be ideal for paid or premium material
Because of this, Hubs work best as private content spaces, not as replacements for websites or sales pages.
💡 For more information on how to build a Hub, check out our how-to guide to see how you can set up your first Hub.