Is there built-in email marketing in Membership.io, or do I need a separate tool?

Membership.io includes basic email functionality designed for essential member communication. You can use it to:

• Send important updates or announcements
• Deliver system notifications
• Communicate changes to your Hubs or content

These built-in tools are intended for simple, operational emails, not a full marketing campaign.

Do I need a separate email marketing tool for advanced campaigns?

Yes. If you want to run automated email sequences, funnels, broadcast campaigns, or behavior-based marketing, you’ll need to integrate your Membership.io account with a dedicated email marketing platform.

Using Zapier, you can connect Membership.io to many different email platforms, including Mailchimp, ActiveCampaign, GetResponse, and many other. This allows you to automate communication and sync subscriber activity.

How does email integration support my membership?

When combined with an email marketing tool, you can automate:

• New member enrollment and welcome emails
• Content delivery and fulfillment messaging
• Follow-up and engagement sequences
• Behavior-based tagging and segmentation
• Re-engagement workflows

Membership.io handles your content; the email tool handles communication.