What are the differences between "Content" and "Contact" Tags?
Learn how to apply Content Tags and Contact Tags to organize your content and audience
What can I use this for?
Content Tags and Contact Tags can both be used to organize and manage your Membership.io account. However, both have different applications inside of the platform. Contact Tags are used to manage Contacts and Members, whereas Content Tags are used to manage media files. Both types of Tags are used independently, meaning you cannot pass information between Content Tags and Contact Tags.
Content Tags
Content Tags are used to organize your media.
You can apply Content Tags to any media in your Membership.io account. Once a file is tagged, you can then automate your Playlist with that tag. When you automate a Playlist with a Content Tag, any content with that Content Tag and any content given that Content Tag in the future will be added to the Playlist.
Content Tags are also visible when viewing a file from the folder level, helping you understand which files belong to which Playlists.
Contact Tags
Contact Tags are used to organize and manage your audience.
You can apply an unlimited number of Contact Tags to an unlimited number of audience profiles. You can also use Contact Tags to control content visibility by using Contact Tags as Segment filters.